COMPANY NEWS: Parking is a critical source of revenue for airports. Yet, many operators continue to rely on a one-size-fits-all approach to parking rates, often ceding revenue opportunities to public transportation and ride-sharing services. IDeaS, a SAS company and the world’s leading provider of revenue management software and services, announced today that Ace Parking has optimised revenue and operations through investments in its modern technology stack. After integrating an online booking system in 2019, the Ace Parking team began using analytics to develop variable pricing to optimise revenue. IDeaS Car Park RMS now helps with demand management to ensure the business uses the capacity to its fullest potential.