Positive results for Ace Parking include the ability to sell more effectively during low-demand and high-demand periods, helping the company generate new revenue. The team has also experienced operational efficiencies by combining IDeaS and its online booking system, resulting in revenue growth from pre-Covid peak levels by 55%.

“IDeaS has helped us on our modernisation journey through revenue and commercial management. From helping us understand how best to use our parking facilities to leveraging marketing and helping us evolve, IDeaS brings key insights and knowledge to help us succeed. The company has the most sophisticated analytics in the airport parking industry,” said Ace Parking Phoenix Airport general manager/director Shane Henning.

Parking is an essential service among a variety of options for travellers. Pre-book parking is the first step in establishing a direct relationship with the customer and providing a seamless, personalised, and positive experience. For example, a guaranteed preferred parking spot or a guaranteed price upfront helps airport and off-airport parking entities compete against rideshare competitors. Phoenix’s Ace Parking notes the software has helped shift demand to various facilities and achieve near-full occupancy without having significant spillover.

The most common concern airports have before adopting revenue optimisation technology is the perception that such strategies take advantage of “surge pricing” trends. Surge pricing increases rates in response to demand, while effective dynamic pricing discounts rates within a preset minimum and maximum window. As a result, travellers benefit from the best possible rate without discouraging travel due to surge pricing.

“Airport parking closely resembles the hospitality industry regarding operation and opportunities when growing revenue. Both parking facilities and hotels benefit from demand-based dynamic pricing models–and both industries have ample runway to benefit from adopting these tools and capabilities. We are thrilled to see the growth of our division and look forward to working with new clients from around the world as they look to invest in the future of travel through IDeaS Car Park RMS,” said IDeaS director car park global sales and account management Ryan MacLagan.

Air travel has rebounded smartly in the post-pandemic economy, and the need for easy, convenient parking at airports has risen. Car Park is another example of the IDeaS product portfolio’s diversification. As the company grows this segment, it continues to scale its investments accordingly. IDeaS also revealed an uptick in the need for its Car Park RMS product. Car Park clients, on average, grew revenue by 26.3% in 2023.

About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.