While 4K content has arrived or can be captured in sufficient quantity for Foxtel to launch a dedicated channel, the network is either betting that enough of the Asian part of its customer base simply isn't superstitious, or the Pay TV titan just isn't worried about it.
"What the 4K!", exclaims Foxtel at the new 4K section of its site, launching Australia's first dedicated 4K channel using satellite transmission to guarantee consistent the 4K quality that streaming, as yet, can't.