Under the deal the Australian-listed Skyfii (ASX: SKF) will deploy its IO Connect data collection and IO Insight analytics solutions, with Insights that will gain information on visitor return rates to the museum, the frequency and recency of visits, visitor flow and dwell times in different areas of the museum.
The NMA will use the insights to plan its exhibits and flow to suit the preferences of visitors.
Skifii managing director John Rankin said “The NMA is one of Australia’s preeminent museums, which we look forward to growing a long term relationship with through the deployment of our data analytics services – supporting the museum in enhancing its visitor experience.”
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“With more than 2000 museums and galleries Australia-wide, the NMA contract is the first step for Skyfii into the new vertical with vast opportunity.”
