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Monday, 25 July 2022 16:57

Servicely raises $1.2 million

Servicely founder and CEO Dion Williams Servicely founder and CEO Dion Williams

Australia-based service desk and workflow technology specialist Servicely has secured $1.2 million in funding, and will use the money to boost product development, overseas expansion and sales and marketing efforts.

Servicely had been bootstrapped by founder Dion Williams, and this year saw a significant increase in customer demand signing more than 20 enterprise customers and generating a strong new business pipeline in both Australia and the US.

Local customers include Morgans Financial, NST and Patterson Cheney, and the overseas customer list includes Horizon House, TCV Equity Partners and Goodman Telecoms.

The company's growth has attracted investment from high-net worth individuals and a family office.

One of those investors is Charles Osburn, who said Servicely's growing customer base and ambitious expansion strategy made it an attractive proposition.

Williams said "Our experience showed us that the problem with existing vendors is they were not addressing the fundamental problem of people in large enterprises handling manual repetitive work."

Servicely's strategy is to apply AI to change the way people work, freeing them from the mundane and allowing them to focus on higher-value work and providing a superior customer experience.

"We bought Servicely for ITSM. Once we realised the power of the platform, we started working on deploying Servicely across our telco service business to service our large telco customers. We see Servicely as a strategic platform in our business," said Goodman Telecom Services global CIO Pete Foster.

Williams added "We had the luxury of many years of exposure to best-of-breed architectures and interfaces and resolved to build a platform from scratch that now has all the flexibility and power we were used to and also addressed the frustrations that we had experienced with existing approaches.

"We also observed that AI had come of age to become a viable component of enterprise systems. We saw a lot of companies incorporating AI into conversational AI support bots, but we had our eye on much more comprehensive workflow efficiency that comes from incorporating AI deeply into the architecture. Once we had the vision clear we founded Servicely and built a platform that is paving the way for a generational shift in service desk and workflow technology.

"We're excited about putting the new funding to work to drive further value for our customers as they continue their ongoing service desk digital transformation in the years ahead."

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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