Monday, 20 December 2010 16:51

Yahoo's yahoos deny Delicious death


Despite reports that Delicious was tastelessly being sent to the chopping board, Yahoo has come out with the potentially tasty news that Delicious isn't set to die, but the company is still looking for an 'ideal home'¦ outside the company' which may or may not ever eventuate.

The recipe that made Delicious such a tasty treat for Yahoo has seemingly gone off with Yahoo's reported decision to ditch once highly-popular bookmark sharing service, with alternate reports now having emerged of both the death of Delicious, and reports of Delicious' death being a tad premature, like a soufflé that didn't'¦ souffle.

So, who to believe? Well, if you go by Yahoo's statements, shared in the Delicious Blog, the company seems to be promising that Delicious won't die, but without an iron-clad guarantee and a confirmed sale to a new home, there's still a chance Delicious won't make it, as without money, who will pay the Delicious staff or the data centres those bookmarks are stored in?

The Delicious blog starts off by noting the number of stories about the Delicious demise, with the blog author stating that the company is 'genuinely sorry to have these stories appear with so little context for our loyal users. While we can't answer each of your questions individually, we wanted to address what we can at this stage and we promise to keep you posted as future plans get finalized.'

In answer to the questions 'Is Delicious being shut down? And should I be worried about my data?' the answer is as follows: 'No, we are not shutting down Delicious. While we have determined that there is not a strategic fit at Yahoo!, we believe there is a (sic) ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive.'

So, an ideal home, eh? If only it was so easy to find an ideal home, especially in the land of the brave, the free and the broke. (That's a reference to the US for those who are wondering).

The next question revolves around what Yahoo is 'going to do with Delicious', with the answer to that question being: 'We're actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users. We're in the process of exploring a variety of options and talking to companies right now. And we'll share our plans with you as soon as we can.'

Hmm. Perhaps if there was some active thinking in the first place, Delicious wouldn't be in the tasteless mess it finds itself in now. As for sharing 'our plans with you as soon as we can', isn't that a code word for 'we'll get back to you, don't call us, we'll call you?'. We all know how that ends up.

Continued on page two, please read on!

The next question is 'What if I want to get my bookmarks out of Delicious right away?'.

Well, despite seemingly giving no iron-clad guarantee that Delicious will ever be able to find a new and cashed-up home, thus having led some Delicious users to panic, the blog nevertheless states:

'As noted above, there's no reason to panic. We are maintaining Delicious and encourage you to keep using it. That said, we have export options if you so choose. Additionally, many services provide the ability to import Delicious links and tags.'

The blog ends by noting that 'we can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press. We'll let you know more as things develop.'

Again'¦ if some 'active thinking' was applied in the first place, not only would Delicious be a thriving part of Yahoo and an untouchable one, it's now quite evidently a part of the Yahoo recipe that is being actively discarded.

No wonder users are up in arms, and no wonder journalists are sceptical!

So'¦ the fate of Delicious continues baking in the oven, with the timer seemingly set on a countdown, but a countdown to what? A perfectly baked creation, or what once was now burned to a crisp?

We'll have to wait and see. Try and find something delicious for comfort food while you wait.


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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