Xgimi. It's a Chinese brand founded in late 2013 that is working hard to become a global leader, according to China Daily, with The Verge stating "importantly, the projectors that Xgimi is making for Western markets in 2021 are light-years ahead of what it started selling (in Western markets) back in 2016."
The company's website shows a range of available models, with its newest being the Xgimi Elfin, a portable projector 5cm tall weighing just 0.9kg, able to project Full HD images up to an impressive 200-inches in size, with a brightness of 800 ANSI Lumens, featuring DTS and DOLBY Audio sound via Harmon Kardon speakers, featuring Android TV 10.0 with Google Play, built-in Chromecasting, HDR10+, Google Assistant, a low-latency mode for gaming, anti-scratch lens protection and more.
In Australia, the price is AUD $999 (US $649) via Amazon, with Xgimi promoting its new projector as perfect for use anywhere - the bedroom, meeting room, living room or anywhere you want to go.
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Unlike many of Xgimi's vertically standing models, the Elfin is in the more traditional horizontal configuration you expect from projectors - a square with rounded corners.
Here's the official Xgimi Elfin product video:
The Harmon Kardon speakers are 2 x 3W models, which we're told have been specifically designed for the Elfin for"powerful audio performance that delivers deep bass, wide soundstage, and a vivid sound - perfect to watch movies, play video games or stream content."
The Elfin features Xgimi’s "proprietary Auto Keystone Correction and Auto Focus technology to optimise the user experience, using AI-powered image correction technology," which means it can "instantly optimise screen size and avoid obstacles like plugs and picture frames, reducing the stress of setting up the projector."
The company explains this is "the closest the consumer can get to a plug and play experience in portable projection."
Naturally, the onboard Android TV UI means users have "instant access to all their favourite streaming apps so they can stay on top of their favorite content seamlessly between devices."
Tex Yang, chief marketing officer at Xgimi said: "We are excited to release a versatile projector that addresses the needs of our more mobile and younger users. The Elfin delivers a fresh style more comparable to the current sleek personal electronics devices on the market and is made to slide in your bag as easily as a laptop."
In recent years, XGIMI has won international awards such as CES Best Innovation Award, iF Design Awards, Red Dot Design Award, and Good Design Award 31 times.
More information on the Xgimi Elfin is here, and the Amazon page is here.