In the not too distant future, we’ll be in a tomorrow land where Netflix is finally available as a locally delivered service for Australians and New Zealanders.
For some, that tomorrow land was reached many yesterdays ago, with Netflix admitting it has 57 million members in nearly 50 countries - many of whom must surely be accessing the service via VPN - enjoying ‘more than two billion hours of TV shows and movies per month’.
While Netflix hasn’t yet officially launched in Australia, when that day arrives, Netflix will offer a wide range of live-action, animated films and TV show favourites from the Walt Disney Company, which means content from Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Lucasfilm - without extra charge over and above its expected $9.99 baseline monthly fee.
This fee could easily increase by a dollar or two if you want to stream Netflix content to several devices, as is the case with the US Netflix pricing plan.
All the new content won’t come at once on day one, but will be rolled out over time to keep the Netflix library fresh with new content appearing on a regular basis - which is exactly the way you’d expect Netflix to do things.
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From day one, Aust/NZ Netflix members get Disney shows and movies, including Pixar movies. This includes titles scubas Cars, Monsters, Inc. and UP, Frozen, Plans, Thor the Dark World, Captain America The Winter Solider, Saving Mr Banks, Muppets Most Wanted, and TV shows including Lost from ABC America, Jake and the Never Land Pirates from Disney Junior and Good Luck Charlie from Disney Channel.
Then, ‘in the months following launch’, Netflix will get streaming rights to Guardians of the Galaxy, Maleficent and Big Hero 6.
Ted Sarandos, Netflix Chief Content Officer said: "As part of our long-standing global relationship with Disney, we're thrilled to bring fan favourites like Tangled and Star Wars: The Clone Wars to Netflix members in Australia and New Zealand.
“We believe it is a great representation of the calibre of television and movies that our members will be able to enjoy in March and beyond.”
Catherine Pwell, MD of The Walt Disney Company Australia/NZ said: “Disney is excited to join with Netflix to provide consumers in Australia and New Zealand with even more options when it comes to how and when they enjoy our fantastic entertainment content.
“In today’s world, subscription over-the-top services play a critical role in media consumption, and we’re delighted to bring our top-quality films and television series to these fans.”
Netflix also talks up its original content, including ‘Bloodline, Unbreakable Kimmy Schmidt and Marvel’s Daredevil’, with tons of other licensed content which Netflix notes can be viewed on over ‘1000 Internet connected devices’ - which includes ‘smart TVs, tablets, smartphones, game consoles and other set-top boxes’.
Netflix also tells us that the ‘financial terms of the agreement were not disclosed’, but we can only imagine it has cost Netflix a pretty penny given its US earnings reports in the past have noted licensing costs for content are a big chunk of Netflix’s expenses.
So, Netflix really needs as many paying customers it can get, which will ensuring the Australian streaming landscape will remain highly competitive as each company aims to deliver streams of black ink profit rather than streams of red ink losses.
The battle could be so big that it may one day be turned into a TV show or movie all its own - but don’t worry, there’s no sign anything is turning into an ‘Underbelly: Streamflix’ type scenario - or at least, not yet!