Wednesday, 08 March 2017 08:03

NZ games industry revenue grew 7% in 2016

By

The New Zealand video and computer games industry generated NZ$424 million in revenue in 2016, a 7% increase on 2015 sales. Overall, it had NZ$125 million in retail sales, with an additional NZ$299 million in digital and mobile sales.

Data released by the Interactive Games and Entertainment Association (IGEA) shows that New Zealand industry growth outpaced that of Australia, which only experienced a 4% increase in revenues last year (although on different population bases – iTWire article here).

Since 2009, IGEA has provided a review of the state of the video games industry in New Zealand using commissioned research from The NPD Group. With the growth in downloads and mobile gaming, the NPD data has been augmented with research from Australian analyst firm Telsyte to provide a complete picture of the state of the industry.

Ron Curry, chief executive of IGEA, said, “The New Zealand video game industry is in great shape and continues to grow year-on-year. The data clearly shows an ongoing revolution in the purchasing habits of what is an increasingly digital customer base. Consumers are incredibly engaged with our industry’s products and have embraced new ways to access and play game content, and extend the life of their games, such as virtual and augmented reality and downloadable extras.”

IGEA commissioned Telsyte that found digital and mobile sales continued an upward trajectory in 2016, with 16% growth on 2015 revenues. Mobile games remain the largest revenue source, generating $167 million last year. Downloadable games and downloadable content (DLC) saw the most growth – up 20% and 21% respectively.

Complementary market data from The NPD Group shows traditional retail sales decreased 9% on 2015 figures, with hardware and software sales both declining. However, the New Zealand video games industry overall experienced a 7% boost in revenues in 2016, with consumers’ digital purchasing habits far outweighing the decline in traditional retail sales.

Telsyte managing director Foad Fadaghi said, “New Zealand gamers continue to evolve their game purchasing behaviour, boosted by the greater availability of high-speed broadband service.”

Highlights from Telsyte:

  • Video and computer games generated NZ$299 million in digital and mobile sales in 2016, a 16% increase on 2015.
  • Mobile games remain the largest revenue source, generating NZ$167 million in 2016.
  • Downloadable games and downloadable content (DLC) saw the most growth – up 20% and 21% respectively.

Highlights from The NPD Group:

  • Video and computer games generated NZ$125 million in traditional retail sales in 2016, a 9% decrease on 2015 sales.
  • Current generation consoles PS4, Xbox One, and Nintendo 3DS all experienced growth in the volume of software sold.
  • About 53% of games sold had an unrestricted classification (G, PG or M).

 NZ Info


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments