As reported over at gamesindustry.biz the folks at Take-Two Interactive, the publisher of Grand Theft Auto V, are currently diving Scrooge McDuck style into full building sized vaults of cash.

"All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V," Take-Two chairman and CEO Strauss Zelnick said. "Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence."

According to the report, Take Two Interactive is claiming world-wide sales of GTA V reached US$800 million in its first 24 hours on sale.

This eclipses any other 24hour sale claim in past years – Call of Duty: Black Ops II hit US$500 million after the first day of sales in November 2012 and in December 2010, the World Of Warcraft expansion Cataclysm from Blizzard Entertainment broke a 24 Hour PC sales record, selling 3.3 million copies

The lines 20 deep for GTA V in Australia hopefully give some justification for the recently introduced R18+ classification for games with this kind of mature content.  And for parents, hopefully informed purchasing choices that overcome the hype and buzz of a new release will be clearer now that GTA V sports the black rating sticker.