Friday, 19 June 2020 12:09

Global Esports Federation joins ITU with focus on esport standards, guidelines


The Global Esports Federation (GEF) has joined the International Telecommunications Union (ITU) in a move aimed at creating the conditions necessary to establish international standards and guidelines for the esports ecosystem.

The Federation says it has become a member of ITU's standardization arm (ITU-T) to launch a global dialogue on the new partnerships emerging in support of the fast-growing competitive esports industry.

According to the federation, the meteoric rise in esports' popularity compels "exciting visions of the future of sport, health and entertainment", with esports coming to enjoy an audience of over 450 million people, with revenues exceeding US$1 billion per year and growing at an annual rate well over 20%.

The 'Global Dialogue on Esports' will launch on 24 June 2020 with the first of a new series of webinars under the banner of the AI for Good Global Summit.

The series will explore the business and social dynamics underlying esports and the partnerships supporting its “explosive growth”, showcasing innovations in fields such as Artificial Intelligence, Virtual, Augmented and Mixed Reality, IMT-2020/5G and the Internet of Things - and also discuss actions required to support esports competitors and fans in enjoying these sports actively and sustainably.

"All industries are innovating with ICTs, but ICTs have enabled the emergence of an entirely new industry in esports," said ITU Secretary-General Houlin Zhao.

"By joining ITU, the Global Esports Federation has signalled the intent of the esports industry to build its future on the reliability offered by international standards, in concert with the diverse ITU membership."

"We are honoured to embark on this strategic partnership with the ITU in advancing the United Nations Sustainable Development Goals and further strengthening the GEF's mission of convening the world's esports ecosystem," said GEF President Chris Chan.

"This partnership allows us to develop a pathway together to foster more international collaboration between our respective communities. The future of esports continues to be bright, and we look forward to developing great collaborations with the ICT industry, elevating esports based on the traditions and values of sport and the principle of harnessing technology for good."

According to the ITU, esports have the potential to form a leading example of 'Tech for Good', with innovations in the field demonstrating considerable promise to support health and wellbeing, gender equality, education and persons with disabilities - with the COVID-19 pandemic underlining the importance of connectivity and inclusivity to the economy and society, “providing a powerful reminder of the importance of ICTs to the pursuit of the United Nations Sustainable Development Goals”.

As an ITU member, GEF will influence the development of ITU standards for multimedia and the quality of gaming experience, work led by ITU-T Study Group 16 (Multimedia) and ITU-T Study Group 12 (Performance, quality of service and quality of experience).

GEF has also highlighted its intention to propose new ITU standardization studies addressing the relationship between esports and ICT advances in fields such as AI, Big Data, 5G and IoT.

"Our world is highly diverse, but sport has extraordinary power to unite us," said Chaesub Lee, Director of the ITU Telecommunication Standardization Bureau.

"Just as each team player makes a unique contribution to their team, the inclusive dialogue led by ITU and GEF will help new partners to build a common understanding of how they could each play to their strengths to make complementary contributions to the growth of the esports ecosystem."

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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