Friday, 12 February 2021 07:37

ACMI reopens after digital transformation

ACMI reopens after digital transformation Shannon McGrath

ACMI, Australia's national museum of screen culture, has reopened after at $40 million redevelopment.

A key part of the revamped ACMI is the Lens, a free take home NFC device modelled on the nostalgic shape of Viewmaster Reels.

"The Lens enables visitors to collect and take home anything that they see – from films to videogames, artworks to objects, videos and interviews," said ACMI chief experience officer Seb Chan.

Developed in conjunction with Swinburne University's Centre for Design Innovation, the Lens interacts with NFC readers throughout the galleries based on low-cost Raspberry Pi hardware.

The project led ACMI to develop software that would allows its disparate systems and databases to communicate with each other.

This approach has reducing the time needed to turn a curatorial idea into a gallery exhibit, as well as allowing visitors to take home what they are interested in while also learning from the spatial and content insights gained from what they collect.

In The Story of the Moving Image, ACMI's free centrepiece exhibition, the Lens is part of the process that allows visitors to make or record their own content.

Similarly, the Lens saves video content made by visitors at the Flipbook, Edit Line or Foley Studio exhibits so they can download and view that content later on from home.

And in the Constellation (pictured above) – the climax of the exhibition – the items collected by visitors on their Lens are linked to to hundreds of other human-selected films, TV series, artworks and videogames beyond the scope of the gallery.

The new exhibition includes 17 projectors supplied by Panasonic and 139 speakers from Yamaha, with lighting from iGuzzini.

"The new ACMI sees physical and digital content connected in ways not yet seen in Australia – setting the museum apart and establishing ACMI as one of the most innovative and digitally transformed museums in the world," said ACMI director and CEO Katrina Sedgwick.

Located in Melbourne's Fed Square, the ACMI Museum's opening hours are
Mon-Tue: 12pm-5pm
Wed-Fri: 12pm-7pm
Sat: 11am-7pm
Sun: 11am-6pm

Timed free visits can be booked online at

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News