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Tuesday, 12 November 2013 00:06

Tatts takes a punt on SAS

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Lottery and gambling operator Tatts Group has chosen campaign management software from SAS.

Tatts Group has selected campaign management software from SAS to support its move towards online channels, particularly for users of mobile devices, and also to assist with planned international expansion.

The choice was made following the customary competitive tender process.

"This deployment will enable a deeper understanding of customer behaviours which will, in turn, lead to more meaningful customer engagement and interaction, and a streamlined go-to-market model across multiple channels," said Tatts CEO and managing director Robbie Cooke (pictured, right).

"All of which adds up to competitive advantage and business gain."

David Bowie, managing director of SAS Australia and New Zealand (pictured, left), said "Competition grows stronger by the day in every line of business and those companies which most effectively engage with customers and analyse customer interactions for improved insights will always be leaders in their field.

"Tatts Group is one such leader and we are delighted to have them join our customer community."


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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