Tatts Group has selected campaign management software from SAS to support its move towards online channels, particularly for users of mobile devices, and also to assist with planned international expansion.

The choice was made following the customary competitive tender process.

"This deployment will enable a deeper understanding of customer behaviours which will, in turn, lead to more meaningful customer engagement and interaction, and a streamlined go-to-market model across multiple channels," said Tatts CEO and managing director Robbie Cooke (pictured, right).

David Bowie, managing director of SAS Australia and New Zealand (pictured, left), said "Competition grows stronger by the day in every line of business and those companies which most effectively engage with customers and analyse customer interactions for improved insights will always be leaders in their field.

"Tatts Group is one such leader and we are delighted to have them join our customer community."