Founded in 2011, Jetpac takes your photos from social networks, like Instagram, and uses an algorithm to take the information and make travel guides. The software compiles a series of photos about specific, searchable hotspots from over 6,000 cities around the world, along with the standard contact and location data.

The app also allows users to access local guides, on a range of popular places, frequented by particular people - for example the free app can find things such as hipster bars, or bars frequented by a lot of women.

It claims it can “spot lipstick, blue sky views, hipster mustaches and more”, and covers places as wide-reaching as Kathmandu.

The app also features 'Snappyness Ratings' generating lists of the most popular hotspots based upon the number of photos taken for each place.

Perhaps more important than the Jetpac app is its deep learning technology, which is probably one of the most attractive things about the startup for Google.

The value of the deal remains undisclosed and neither company has disclosed any financial information but Jetpac posted a statement on its website confirming it would withdraw its Jetpac City Guides app from the App Store within days to instead work withGoogle.

“We look forward to working on exciting projects with our colleagues at Google. We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15," the company said on its website.