efex says the deal is a strategically important acquisition, with the company identifying South Australia as an important hub for its business due to the volume of larger sized SMEs with complex IT requirements.

The acquisition will enable efex to support and grow the 80 strong Logic Plus team, who already partner with around 1,000 businesses to provide IT, Print, Data Security and Voice and Data services.  

efex employs 170 people nationally with a small team of 6 based in Adelaide and it says the acquisition brings together the two complementary businesses, enabling both efex and Logic Plus to offer more solutions to clients, the majority of whom benefit from a comprehensive, and fully outsourced managed services offering. 

The South Australian Logic Plus business will continue to be led by CEO Joanna Chronis, working alongside efex’s SA branch Manager Dean Brogan. Both will report to efex CEO Nick Sheehan and will work together to bring the enhanced value set to both existing and new clients alike. 

Nick Sheehan, CEO efex commented, ”This acquisition allows us to cement our presence in Adelaide. South Australia is a major focus, so we are delighted to have the opportunity to welcome Joanna and her fantastic team to our business.   

“We see South Australia as a major source of talent for efex’s national roles, both within the acquired Logic Plus business, and as a regional talent pool.   We are excited to work with the team to enhance their ability to service and scale clients with great products and services.” 

The acquisition follows the December 2021 announcement that efex has secured investment from Private Equity firm Alceon Partners.  

Recognising its valuable footprint and growth potential Alceon PE took a 50% stake in the business.  efex was started by Nick Sheehan in 2013 and has grown to 18 branches and more than 6000 business customers.  

This latest deal also follows the 2021 acquisition of The BMS Group (BMS) in the Illawarra region of New South Wales. 

Joanna Chronis, CEO Logic Plus said: ”For the Logic Plus team it was important that the business stayed with a company that is committed to South Australia.  Both Logic Plus and efex are businesses that understand the importance of operating at a local level, as we know that’s what our customers want.  

“Our team are really excited to have the opportunity to benefit from the strength and scale that a national business like efex can offer, with the confidence that Adelaide is a major centre for growth of the business. “

efex Branch Manager Dean Brogan said: “Logic Plus is a fantastic local business with a team of people who have earned the respect of their clients over the long term. I hear this time and time again in the market. Our clients also value a long-term partnership and our expertise as a one stop shop, so we can look across their whole business to make buying, installing and managing technology simple for companies wanting to get on with business. We are a great match.” 

Nick Sheehan concluded, “The acquisition made perfect sense for efex and demonstrates our strategy to grow organically, as well as by acquisition when there are opportunities to acquire businesses like Logic Plus with a strong local foothold.