The partnership aims to create an end-to-end solution for new MVNOs or organisations looking to add a mobile service as a revenue stream.

The solution combines Digitalk’s MVNE as-a-Service platform that gives new MVNOs tools to launch and automate their business, with SourseAI’s decision intelligence engine, Atlas, so they can understand their customers' behaviour and make better business decisions.

According to SourseAI, combining Digitalk and SourseAI’s capabilities gives new MVNOs the capability to clearly define and engage their audience, create an offering that will resonate with the market, build a seamless customer journey and automate backend processes.

The offering includes tools for customer onboarding and logistics, billing, CRM, customer service, decision intelligence, customer lifecycle management, campaign management and more.

Paul Bassa, Executive VP of Mobile Cloud at Digitalk says there many compelling examples of mobile services being used to drive loyalty in traditional industries.

"Mobile is a great offering to engage an existing customer base and generate loyalty. With traditional telcos struggling to innovate there’s never been a better time to start an MVNO," Bassa said.

“But it’s not simply a case of build it and they will come.

"New MVNOs need to be nimble and disruptive, while relying on a small team to achieve a lot.

"To successfully create a new proposition, launch and identify an audience, or engage an existing customer base, new MVNOs need tools that helps them fill their knowledge and skills gaps.

"They need something where they can pick and choose the tools and technologies they need and have confidence it will scale with them as they grow.

"And it needs to be reliable – even the smallest downtime can be catastrophic for a new MVNO.

“Digitalk and SourseAI’s combined proposition has MVNOs covered.

"We’ve created the perfect platform of tools to help new MVNOs build a business, innovate, disrupt the market and ultimately, grow.”

Tanya Hyams-Young, CEO of SourseAI says MVNO’s, especially those beyond the telco sector, are driving disruption in the telecoms sector.

"We want to help these new operators really push the envelope and disrupt the market," Hyams-Young said.

"But they need confidence to really do that.

"They need confidence in their product offering and bundles, their business modelling, audience research and campaigns.

"Data science and AI provides this confidence, so they can make decisions that will really shift the needle.

“There’s a misconception that you need deep pockets and investment in internal teams to make the most of data science and AI.

"This isn’t the case.

"You need data and that can come from existing customer bases, external data sets and historical data.

"Once you have built an audience, it is a continual process to understand your customers’ behaviour and create offerings they value.

"Atlas works hand-in-hand with the Digitalk to give telcos all the tools they need to create a customer-centric, data driven and disruptive telco.”