Offering unmatched performance, leadership energy efficiency and next-gen Zen architecture, AMD has delivered its truly impressive 4th Gen AMD EPYC Processors to revolutionise modern data centres in what could well be a massively epic upgrade super cycle as data centres refresh and take advantage of everything on offer.

With AMD supported by the most sophisticated and mature ecosystem of cloud, enterprise, hardware and software ever seen, and with data the currency of today and the future, every modern data centre must look at the awesome and affordable advantages AMD's technologies remarkably augment to the highest levels seen thus far across the industry.

General availability of these new 4th Gen AMD EPYC processors starts now, delivering unmatched performance for critical workloads across cloud, enterprise and high performance computing, bringing next-gen architecture, technology, and accelerating data centre modernisation for greater application throughput and more actionable insights.

Dr. Lisa Su, Chair and CEO, AMD said: "Choosing the right data centre processor is more important than ever, and 4th Gen EPYC processors deliver leadership in every dimension.

“The data center represents the largest growth opportunity and most strategic priority for AMD, and we are committed to making AMD the partner of choice by offering the industry’s broadest portfolio of high-performance and adaptive computing engines. We have built the best data centre CPU roadmap in the industry, and with 4th Gen EPYC we deliver another major step forward in performance and efficiency to make the best server processor roadmap even better. With a significantly expanded set of solutions on-track to launch from our ecosystem of partners, customers selecting 4th Gen EPYC to power their data centres can improve performance, consolidate their infrastructure, and lower energy costs.”

The Zen 4 launch event is happening as I type, with the must-watch replay embedded below, and it is a true tour-de-force that will make customers cheer, and competitors cry out in shame for having tech that is so far from AMD's impressive advances - with AMD's execution excellence on full display for an evening more promising future.

At the end of this article you'll also find three video interviews, the first with Dylan Larson, Director of Product Marketing at AMD, then Mike Clark, a Corporate Fellow and Zen Architect at AMD, and with Forrest Norrod, the SVP of AMD's Data Centre Solutions Group, and then an Q&A for the APJ Media with Ram Peddibhotla, the Corporate VP of Product Management, but first, the keynote video below - please watch and read on!

So, what are the details, in brief, from AMD on this new architecture enabling the acceleration of results while driving actionable insights for business?

As AMD explains, 4th Gen AMD EPYC processors are designed to deliver optimisations across market segments and applications, while helping businesses to free up data centre resources to create additional workload processing and accelerate output. With 4th Gen EPYC processors, AMD explains businesses can:

• Support Performance and Efficiency. With up to 96 cores in a single processor, the new AMD EPYC processors can enable customers to deploy fewer and more powerful servers to continue to meet their compute needs. This allows them to drive greater flexibility within the data centre that can be leveraged to address business sustainability goals and drive real-world dividends.
  
  
• Help Keep Data Secure. Through a “Security by Design” approach, AMD continues to deliver enhanced security features in x86 CPUs. The 4th Gen AMD EPYC processor series expands on AMD Infinity Guard, a cutting-edge set of features that offers physical and virtual layers of protection. With 2X the number of encryption keys compared to previous generations, 4th Gen EPYC processors help customers keep data secure, whether it is stored locally, in the cloud, or residing in storage.
  
  
• Use the Latest Industry Features and Architectures. These processors continue to provide customers with an “all-in” feature set, with customers just needing to pick the core count and frequency that matches their workload needs. The 4th Gen AMD EPYC processor introduces support for DDR5 memory and PCIe Gen 5, which are critical for AI and ML applications. In addition, 4th Gen AMD EPYC processors support CXL 1.1+ for memory expansion, helping customers to meet demands for larger in-memory workload capacity.

As AMD explains, all of these features and capabilities ultimately enable customers to use the 4th Gen EPYC processors to drive infrastructure consolidation with similar or better performance; thereby helping reduce the costs and energy consumption of their data centre.

In summary, 4th Gen AMD EPYC can provide up to 2.8X more performance, up to 54% less power usage, have added to the more than 300 world records held by AMD EPYC processors and are supported by a complete software and hardware ecosystem spanning a variety of workloads including, database, virtualisation, AI/ML, HPC and more.

The must-watch keynote can be seen above, and the AMD EPYC page is here.

1. Here is my first video interview: Dylan Larson, Director of Product Marketing at AMD.

2. Here is my second video interview: Mike Clark, Corporate Fellow and Zen Architect at AMD.

3. Here is my third video interview: Forrest Norrod, the SVP of AMD's Data Centre Solutions Group.

4. Here is my fourth video, this is the Q&A sessions for the APJ Media with Ram Peddibhotla, the Corporate VP of Product Management:

More information about the new Zen 4-based EPYC processor line-up can be seen here - please watch the videos above to learn more!