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Friday, 10 August 2007 10:16

Communal and mobile

By
The after-lunch session included presentations from five speakers, including Jennifer Lewis from Stomp, a digital media project of the Singapore newspaper The Straits Times. Stomp has made the unusual promise to upload every image that is sent in from users – leading Lewis to remark on the levels of ‘loser-generated’ content. She says Stomp is proving to be an effective way of mobilising citizen content in Singapore, while helping to boost the newspaper’s brand within the youth demographic.Francisco Cordero from Bebo presented on the rise of his company’s social media networking platform and the opportunties for the distribution of entertainment content, while Martin Hoffman from recently-listed company Loop Mobile talked about the Moko mobile social networking platform. Loop’s Moko platform takes advantage of the higher penetration of mobile phones over PCs, and is breaking through the limitations of mobile devices. He says that while many companies are focused on rich media, it is important not to forget what has worked – namely, SMS.

Canadian Martha Ladly also spoke about her life in design, music and digital media, including her 10 years spent working with Peter Gabriel at Real World in the UK. She is now working on developing ‘scaffolding’ to assist people with memory loss, using digital devices, but also detailed many of the interesting and intriguing developments in mobile media.

And finally Tom Kennedy from belong discussed some of the uncertainties and conundrums that are still apparent in the development of new media forms.


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