Mobile loyalty cards - which are linked to apps - are experiencing a rise in activity rates, according to new research looking at mobile and online coupons.
More consumers in the United States of America are planning to use their mobile device to make a purchase this holiday season than ever before, according to a joint survey conducted by Sybase 365, a subsidiary of Sybase Inc., the global leader in mobile messaging and mobile commerce services and the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry.
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, has announced the results of a new Global Mobile Usage Report, which surveyed user trends in approaching and utilising mobile services in 16 countries, including Australia.
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