Displaying items by tag: book review

The term ‘user experience’ has become commonplace in the technology industry. Often shortened to UX, it has been supplemented by related terms such as customer experience (CX) and employee experience (EX).

This is an interesting in-depth look at some of the more (in)famous hacks and intrusions in recent history.

Adele Sweetwood, author of “The Analytical Marketer”, didn’t set out to write a book on marketing, rather to “write down” her 27 years’ experience at SAS into a practical book to help bring marketing departments into the 21st, data-driven, century.