Displaying items by tag: Sportradar

COMPANY NEWS: Sportradar today announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalised fan engagement in a post-third-party cookie world.

COMPANY NEWS: Sportradar (NASDAQ: SRAD) and the International Cricket Council (ICC), have announced that for the first time, live fielding data will be captured using an innovative cricket data collection tool developed by Sportradar at the ongoing ICC Men's T20 World Cup in Australia. Sportradar is the official data supplier for the ICC. This tool will help to bring cricket fans closer to the global sport through a higher level of engagement and understanding of the third discipline of cricket as the match happens.

Sports technology company Sportradar will capture live fielding data using its cricket data collection tool at the ongoing ICC Men’s T20 World Cup in Australia.

As summer progresses and sport occupies the mind, for the majority it is a time to sit back and relax. But not for Sportradar, a company that uses data analytics in cleaning up fraud in Australian sport and maintaining integrity. This is a time of heightened activity for the company.