AUTHORITY NEWS: The law setting out how businesses must action unsubscribe (or ‘opt-out’) messages from consumers receiving commercial SMS and email has recently been further clarified.
The Australian Communications and Media Authority (ACMA) has investigated Australia e-tail giant Kogan and found the company sent more than 42 million marketing emails without an easy way to unsubscribe.
Online digital marketplace Oneflare has paid a $75,600 infringement notice for breaching spam rules by sending commercial SMS messages to phone numbers it found on public directories, and commercial SMS messages without an unsubscribe option.
ACMA has continued its battle against spammers, this time targeting a Brisbane-based website design business.
The owners of Melbourne nightclub Brown Alley have forked out $15,500 in fines for sending promotional SMS messages that breached the Spam Act.
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