Telecommunications provider Optus says its Optus Sport service is being modified so that it can be accessed free of charge until 31 August, as per the announcement by its chief executive Allan Lew on Wednesday.
Google is expected to announce this week that some YouTube videos will only be available to subscribers.
Australian company Nanotransactions is seeking funding for a new content payment system for small transactions of a few cents.
Fairfax Media has joined News Limited in erecting paywalls around much of its content.
Rupert Murdoch's plans to put content behind a paywall may run into serious opposition. New research finds Australians say they won't pay for news and information on the Internet.
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