Australian businesses that were selling across multiple channels prior to the pandemic offset whatever sales they would have lost due to closure of bricks-and-mortar stores during the coronavirus outbreak, with those that were unprepared during a period when the economy as a whole lost about $7.3 billion, a study claims.
Australian consumers appreciate it when retailers personalise their service to them, but like their counterparts around the world they are suspicious of how their personal data is used by the retailers.