Networking gear manufacturer Cisco is pulling all its advertisements from Google's YouTube video site, because it feared that they would appear on unsuitable content, according to a blog post that has now been removed.
YouTube has announced further restrictions on the use of the site beyond the existing rules for striking channel owners off when videos deemed unsuitable are uploaded, in a clear indication that all the steps it has taken over the last 10 months to sanitise the platform have not had the desired effect.
Google has pledged to do more to prevent terrorist content surfacing on its platforms, using both technology and humans to block such content.
Google says it has added new guidelines to take a tougher stance on YouTube videos that have "hateful content", use family entertainment characters in an inappropriate way and "incendiary and demeaning content".
Google seems to be taking advantage of the kerfuffle over YouTube ads appearing on videos that are deemed unsuitable to quietly demonetise news sites that are not mainstream.
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