Location data provider PSMA has changed its brand and sales model, rebranding as Geoscape and offering customers location data directly.
Location data provider PSMA Australia has rolled out a Buildings API which is claimed to allow software developers to have authoritative location intelligence to Web-enabled business processes and applications.
The PSMA, a commercial firm owned by the Australian states and territories, has used satellite imagery, crowdsourcing, artificial intelligence, advanced analytics and data processing to create the first Australian national building census.
The demand for, and volume of, location data in Australia is unprecedented, according to a key industry player, with the telecommunications and insurance sectors the most interested in the use of location data services.