Displaying items by tag: App Annie

Globally, there have been over 232 billion downloads, US$168 billion in consumer spend, and 3.8 trillion hours spent on mobile apps, according to a new report by mobile data and analytics provider App Annie.

The State of App Marketing in Australia & New Zealand, a report released by data and analytics company App Annie and marketing measurement and experience platform AppsFlyer, explores the impact of the COVID-19 pandemic on the local mobile industry, and offers guidance how companies and brands can better analyse market opportunities.

Apple's App Store had a 30% share of worldwide downloads last year, but enjoyed 66% of the consumer spend compared to Google Play Store, according to statistics provided by App Annie, a firm that claims to help companies to build better app businesses and is used by 94 of the top 100 publishers globally.

Publishers generated revenues of more than US$89 billion globally from app downloads and usage last year as downloads reached 90 billion, according to a new report on the mobile app economy.