Displaying items by tag: AdNews

Friday, 24 January 2014 00:31

Vodafone changes tack with advertising

Vodafone is ramping up experiential brand marketing this year as part of its efforts to convince customers it has improved its network and services by showing people – not just telling them, according to a report by advertising industry publication, AdNews.

Published in Strategy
Tuesday, 10 December 2013 16:52

Foxtel looking to secure a deal with Twitter

Foxtel and Twitter are reportedly in talks about a deal which would allow Foxtel users to tap into the iQ box via the social media platform.

Published in Strategy
Thursday, 05 December 2013 01:16

Microsoft and the smart bra, what’s next!

Surprise, surprise, Microsoft looks to be moving into the women’s lingerie market with a nice over the shoulder twist of technology. And, it might be good for women's health too.

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