Geepers, an Australian startup backed by Internode founder Simon Hackett has unveiled its ambitious plan to be the primary source of location information for people and premises, globally.

Despite the wide use, and abuse, of the term 5G for future mobile broadband technologies, there is a growing consensus that the quantum leaps in technology that have characterised generations one to four of cellular mobile telephony over the last 40 years won't continue.

Optus announced its new look last week. It has abandoned its menagerie of wild animals in favour of a cute cartoon character and insists that the changes are more than skin deep, that they reflect a new customer-focussed Optus.