Kazi joins ActiveCampaign from Cheetah Digital where he was CEO and prior to that he served in senior leadership roles at Simply Measured and ExactTarget where he led both companies through transformative growth periods.

ActiveCampaign says as President, Kazi will build upon the core operations of “what has made ActiveCampaign so successful and help prepare it for its next phase of growth”.

Kazi will report directly to ActiveCamaign founder and CEO Jason VandeBoom.

ActiveCampaign also announced that Kelly O’Connell has been elevated to the executive leadership team as Senior Vice President, Product Strategy and in her role, “she shapes the product and pricing strategy, and leads the product and design teams”.

O’Connell has been with ActiveCampaign since 2015, and has held key leadership roles across product, sales and customer success functions.

“With these additions to ActiveCampaign’s leadership bench, the Midwest’s largest SaaS unicorn is positioned to enter its next phase of growth - just surpassing 180,000 customers in over 170 countries worldwide and opening its larger Dublin hub to better serve its EMEA customers,” notes ActiveCampaign.

“Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “He has a proven track record of growth, operational excellence at scale, and a product-led mindset with deep Martech experience. Our industry-leading platform and world-class team, coupled with his expertise, will continue to democratise customer experience automation for growing businesses throughout the world.”

“I’m grateful and excited to have an opportunity to join Jason and the entire ActiveCampaign team on this journey,” said Kazi.

“ActiveCampaign supercharges growth in every business with an easy-to-use and powerful sales and marketing automation solution. I look forward to working with our teams and customers to accelerate our mutual success.”

“It’s been an incredible experience supporting ActiveCampaign through its growth across multiple functions since I joined the company seven years ago,” said O’Connell.

“Our team is full of kind, hard-working talented people, and the platform is truly unique and constantly iterating to help our customers grow. I am thrilled to join the leadership team and continue to guide the evolution of our platform.”