Google's new Hot Trends report presents a list of the 100 fastest-rising search queries among US users, and the results can make strange reading for those in other nations.
Google Hot Trends doesn't show the most popular search terms. Instead, it lists the terms that are showing a spike in popularity - reflecting, in a sense, what's on the collective mind of Americans.
Even if the terms seem odd, there's always a trigger. For example:
"super bowl 2011" - The stadium for the 2011 has been announced.
"kenmore 16237" - Consumer Reports said good things about this outdoor grill.
"gerund maker" - Probably a crossword clue.
Updated several times a day, Google Hot Trends shows a small selection of news, blog and web results for the searches, which may provide an explanation for the surge of interest. Today, the blogs section typically returns posts that list the Hot Trends, which isn't a lot of use, but presumably the novelty will wear off and more useful results will appear in their place.
"The #2 Hot Trends result on Tuesday, May 15th was a cryptic phrase: 'I who have nothing'", said Google officials. "The associated news articles and blog results showed that this is in fact the title of a song that was performed on American Idol that night. And the associated web search results reveal this was originally a song made popular by Shirley Bassey. Mystery solved."
May 15, 2007 is the earliest date for which historical Hot Trends reports are available.
Despite Google's claim that "Hot Trends is Google’s newest tool for users who want to keep their finger on the pulse of what the world is searching for," there is no clear indication that the service will be extended to cover search terms used in other geographies.
The arrival of Hot Trends marks a change to Google Zeitgeist. "With the release of Hot Trends, we're retiring the weekly Zeitgest list, but we will still compile monthly lists for each country, and will continue our annual year-end roll-ups too," said software engineer Corey Vickrey. "Hot Trends is currently available only in English, but we hope to release international versions in the future."
Google has also introduced changes to its Google Trends, allowing reports to be restricted to particular regions within more than 70 countries (eg, states for the US or Australia)
Please join our community here and become a VIP.
Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here
Maximising Cloud Efficiency - LUMEN WEBINAR 23 April 2025
According to KPMG, companies typically spend 35% more on cloud than is required to deliver business objectives
The rush to the cloud has led to insufficient oversight, with many organisations struggling to balance the value of cloud agility and innovation against the need for guardrails to control costs.
Join us for an exclusive webinar on Cloud Optimisation.
In this event, the team from Lumen will explain how you can maximise cloud efficiency while reducing cost.
The session will reveal how to implement key steps for effective cloud optimisation.
Register for the event now!
REGISTER!
PROMOTE YOUR WEBINAR ON ITWIRE
It's all about Webinars.
Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
MORE INFO HERE!
