Friday, 20 April 2007 04:13

Froogle goes Google

By
Goodbye Froogle, hello Google Product Search.

Maybe I'm dumber than I like to think, but I never understood why Google's specialised search for products was called Froogle. The 'oogle' was obvious enough, but where did the 'Fr' come into it?

Now the service has been renamed Google Product Search, the monicker is self-explanatory. I suppose it could be misinterpreted as a search for products offered by Google, but that's unlikely.

You'll find it at www.google.com/products, www.google.com.au/products, www.google.co.uk/products, and so on.

The Google Product Search look and feel has been revised to more closely conform to that used by other Google services. What's lacking is an exposed means of going from a general Google search to a Google Product Search. The link is there, but it's hidden inside the 'more »' pop-up menu. Google removed the Froogle link from its front page last year, apparently because it wasn't getting much use - which reinforces the idea that the name was part of the problem.

Another issue that might hold back Google Product Search is that there is no obvious way to restrict a search to merchants in a particular country. 

In case you're still wondering, a post on the Official Google Blog announcing the changes explains that 'Froogle' was a play on 'frugal'. Obvious, really.
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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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