In his new role, he will act as a brand ambassador for Wavelink, lead the organisation’s inaugural partner advisory board, and strengthen engagement with existing and prospective partners and vendors.
Jonathan has extensive experience in the channel, having co-founded WhiteGold Solutions, which was later acquired by Exclusive Networks in 2014. He has a deep understanding of the distribution landscape and a proven ability to drive growth and expand partner ecosystems while fostering strong vendor relationships, making him an invaluable addition to Wavelink’s strategic team.
Jonathan Odria, board advisor, Wavelink, said, “I am excited to join Wavelink at such a pivotal moment in its growth journey. The company has built a strong reputation in the market, and I see a tremendous opportunity to further enhance its position by strengthening relationships with partners and vendors. Wavelink’s commitment to delivering value-driven solutions and its focus on channel success aligns closely with my own passion for empowering partners to achieve sustainable growth. I look forward to working with the team to help shape the next phase of Wavelink’s evolution.”
Ilan Rubin, chief executive officer, Wavelink, said, “We are excited to have Jonathan join as board advisor, highlighting Wavelink’s commitment to continue investing and growing. His deep industry knowledge and extensive network will strengthen Wavelink’s engagement with partners and vendors. Jonathan’s ability to foster relationships and advocate for the channel will help Wavelink drive and accelerate growth. His leadership in launching the partner advisory board will create a new avenue for collaboration, helping drive greater alignment and innovation across the Wavelink network.”
Jonathan’s appointment reinforces Wavelink’s commitment to investing in the channel and delivering meaningful value to its partners and vendors. Wavelink is building a more connected and collaborative ecosystem that supports long-term success for all stakeholders by fostering stronger engagement and driving strategic initiatives. Jonathan will work closely with Wavelink’s leadership team in his advisory role to execute key initiatives in brand advocacy, partner engagement, and vendor collaboration.
Jonathan Odria said, “I’ve spent years working closely with partners and vendors across the industry and intimately understand the challenges and opportunities that come with building and maintaining a strong channel ecosystem. The launch of Wavelink’s partner advisory board is an exciting initiative that will provide a structured forum for feedback, collaboration, and innovation. Engaging in open dialogue between Wavelink and its partners will create an environment that drives mutual success and positions vendors and partners for growth.”
Ilan Rubin said, “Having someone of Jonathan’s calibre on board provides a tremendous advantage as Wavelink continues to grow. His experience will be invaluable as Wavelink keeps building on a strong foundation in its approach to partner and vendor collaboration. I am confident that Jonathan’s expertise and leadership will further cement Wavelink’s reputation as a trusted and forward-thinking distributor that is there to support the channel while ensuring we provide opportunities for our team.”
About Wavelink
Wavelink, an Infinigate Group company, is an ANZ leader in distribution, technology, and business development with a focus on advanced cybersecurity, networking, and mobility technologies, and channel services. Wavelink is renowned for its trust and commitment to the channel in the ANZ market.
Founded in 1998 and headquartered in Melbourne, Wavelink employs over 60 staff nationally. The company offers a diverse portfolio of market-leading vendors that provide partners with complete solutions via technology expertise, local market knowledge, comprehensive enablement and support programs as well as a range of industry-leading services.
For more information, visit www.wavelink.com.au.
