Lead Machine green 160x1200

Lead Machine green 160x1200

×

Warning

JUser: :_load: Unable to load user with ID: 63

iTWire TV 705x108

Wednesday, 16 January 2008 01:45

Apple's green thumb

By
Having taken some stick for allegedly poor environmental practices (though that was as much about communication as actual performance), Apple has played up the green aspects of its latest model.

The company has drawn attention to the fact that the new MacBook Air lightweight notebook is fitted with a screen that uses LED backlighting. Traditional panels have fluorescent backlights, which contain small amounts of mercury. LED lamps also use less power, and Apple boasts that the MacBook Air uses less power than any other Mac.

Furthermore, the new notebook's screen is made of arsenic-free glass, the "majority" if its circuit boards are free of brominated flame retardants, and the internal cables use no PVC.

These features are largely invisible. More noticeable are the readily recycled aluminium enclosure, and the use of recycled packaging materials. The MacBook Air box is mostly 100 percent post-consumer recycled materials, and is about half the size of previous MacBook boxes.

Read 5545 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




Maximising Cloud Efficiency - LUMEN WEBINAR 23 April 2025

According to KPMG, companies typically spend 35% more on cloud than is required to deliver business objectives

The rush to the cloud has led to insufficient oversight, with many organisations struggling to balance the value of cloud agility and innovation against the need for guardrails to control costs.

Join us for an exclusive webinar on Cloud Optimisation.

In this event, the team from Lumen will explain how you can maximise cloud efficiency while reducing cost.

The session will reveal how to implement key steps for effective cloud optimisation.

Register for the event now!

REGISTER!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

Subscribe to Newsletter

*  Enter the security code shown: img0

CYBERSECURITY

PEOPLE MOVES

GUEST ARTICLES

Guest Opinion

ITWIRETV & INTERVIEWS

RESEARCH & CASE STUDIES

Channel News

Comments