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Wednesday, 26 March 2025 22:26

CyberPower sees major demand for UPS in Australian consumer, retail, and commercial markets

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Professional power systems manufacturer CyberPower saw a gap in the Australian market for its UPS range of high-quality, affordable UPS systems, and their vision has proven right with Australians snapping up their BRIC and Value Pro series UPS models across consumers and retail, as well as its higher-end Professional Tower and Rackmount series UPS systems in commercial organisations.

We all know we need a UPS - it provides stable power continuity to our most important and critical devices. Some heavy-duty UPS systems can keep devices running during a power failure, while others provide enough power to ensure the device can shut down gracefully. And, either way, they definitely protect your equipment from power surges and fluctuations preventing damage.

Yet, if you've ever seen (let alone tried to pick up off the ground) a heavy, bulky, and expensive UPS designed to shield racks of servers you've probably thought this isn't something for the home or small business.

However, CyberPower says you can have a UPS, you should have a UPS, so it's made a mission of bringing quality, cost-effective UPS devices to us here in Australia. And Aussies clearly love it!

CyberPower Systems Oceania GM ANZ Robert Hartvigsen said, “The Australian market has responded particularly well to CyberPower as we offer extremely high-quality products at an exceptionally competitive price point. Not only do CyberPower sell a range of UPS products, we also offer Power Distribution Units (PDU), Automatic Transfer Switches (ATS), racks, software and surge products – all of which are in great demand.”

This demand is being fuelled by the commercial sector, of course, but also from consumers and retail. The CyberPower BRIC, Value Pro and PFC Series are in high demand in consumer and retail and the Professional and Online S Series excel in commercial markets.

The BRIC Series is a desktop GreenPower UPS with a multifunction LCD readout, providing immediate access to power information. The Value Pro Series is a GreenPower tower UPS with LCD displays providing reliable battery backup and data line protection with high-speed transmission for home and office. The Professional Series is a tower and rackmount UPS with Automatic Voltage Regulation to stabilise the AC power output for IT equipment.

“The reason for the demand is that these CyberPower Products meet the needs of Australian consumers and businesses as they are competitively priced, user friendly and packed with features. They are also backed by a world class advanced replacement 2- or 3-year warranty, with the option in some cases to upgrade to a 5-year on-site warranty," Hartvigsen said.

CyberPower is a Global Tier 1 UPS and power protection brand with self-owned manufacturing facilities founded in 1997 in Taipei, Taiwan. With dedicated R&D personnel and unparalleled engineering excellence, CyberPower is pushing ahead with its plans to launch more of its leading power protection, UPS, power distribution units, surge protectors and power management software products in Australia throughout 2025 and beyond.

“We are launching a new PFC Sinewave Rackmount Series in Australia soon. These will follow the success of the PFC Sinewave 1U Rackmount UPS systems which were recognised by CRN as a finalist in the 2024 Product of the Year Awards in the power protection and management category. We also plan to launch more user friendly CyberPower products that include our Connected Equipment Guarantee (up to $100,000 on the Professional Series) and more advanced features at a competitive price point that will continue meeting the needs of the Australian market throughout 2025,” Hartvigsen said.

GreenPower UPS Technology from CyberPower consists of three different energy-saving designs that improve operating efficiency, reduce heat generation and consume less power than conventional UPS models.

  • ECO Mode: ECO Mode is a form of bypass technology that can be switched on full time, set for noncritical times (such as nights and weekends), or switched off. This flexibility can help conserve power and save money.
  • Bypass Design: This patented bypass design allows current to bypass the transformer and automatic voltage regulation (AVR) when utility power is normal, thus reducing energy consumption and associated costs. Because utility power functions normally most of the time, the bypass design allows for substantial energy savings. This technology also reduces heat generation, an important factor in decreasing operating costs.
  • High-Efficiency Design: Significantly decreases power consumption to create an ultra-efficient backup battery for home and office use.

 Check out the CyberPower range here. You can also use the CyberPower UPS selector to find the right UPS for your needs.

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

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