It was by no means the only message at the partners conference of course - the evolution of AI in the platform and ongoing role of partners were others - but there is no denying the business momentum numbers supplied by the company for its Genesys Cloud CX platform.

In the ANZ zone, which happens to be the most mature market and largest revenue spinner for Genesys in the Asia Pacific region, financial year 2023 year-on-year cloud revenue growth to date is more than 30%.

The numbers are even more impressive for the overall APAC region, where cloud revenue growth for the same period is more than 50%, with partners also experiencing about 50% growth in cloud revenue.

In India, the fastest-growing Genesys Cloud CX region in APAC, cloud has seen consecutive double/triple-digit growth each year since the GC CX launch in 2021.

Cloud contributes to more than 85% of India’s Genesys revenue, of which approximately 85% is from partner-related indirect sales.

Although Genesys is understandably a little cagey about giving exact figures, much of the growth in cloud is coming from existing clients moving off legacy in-premise installations to the Genesys Cloud CX platform.

Aside from all other drivers, a significant reduction in up-front enduser cost has been a major factor in the growth of Genesys Cloud CX.

"The economics has changed radically," says George Aprane, Genesys vice president Channels & Alliances APAC (pictured below)

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"They don't need to buy servers, they don't need to buy operating system, no databases, no security patches - nothing, because it's all done by Genesys on AWS."

So how much does this save the enduser? According to Aprane, the up-front saving is enormous.

"Instead of paying a million dollars up front, for example, the customer might pay just $300,000 but he pays that every year instead of a 20% maintenance fee every year."

In addition to the up-front savings the client gets all the additional benefits of being on the cloud.

"They get the benefit of all the crowd sourced and company sourced inputs that you form in the product roadmap and the best in class platform with us that is always on with 100% uptime and is dynamic with 300 releases a year," says Asaf Tarnopolsky, Genesys senior vice present APAC (pictured below).

"The beauty of the cloud is that are almost a million agents on our platform and every customer benefits."

According to Aprane, this is also important for Genesys partners.

"It's important because in the past after you dropped the software for a million dollars then you only go to collect the maintenance they often change the request around the implementation," Aprane said.

"What you have to do then as a partner is to figure out of the 300 features of the product which features will help the customer.

"Now the features are already there and it is just a matter of switching them on."

And the uniformity of the software throughout the Genesys client base is at the heart of the benefit for all stakeholders.

"Every single customer of the 4000 customers we have globally is using the same software," says Aprane.

"Some users could be using 10% of it while others could be using 85% of it."

The past three years has presented many challenges for Genesys clients, according to Aprane and Tarnopolsky, not least those in the leisure and hospitality sector which took a particularly savage hit because of the restrictions imposed globally.

"The last three years were tough for them but now it's out of the woods so we go and try and convert them and build a case why they should go to cloud," says Aprane.

"Our premise product is the best one (on the market), our customers are comfortable with it because it's rock solid and our job as sales leaders is to convert them," added Tarnopolsky.

So how much low hanging legacy platform fruit remains to be picked for Genesys and its partners?

While Genesys will not give exact numbers they will say that a "significant majority" of customers are now users of Genesys Cloud CX and virtually all new business is for the cloud platform.

The unspoken suggestion therefore is that a significant minority of Genesys customers are still using an on-premise legacy solution and for the partners they represent lucrative pickings.