Guardian Generation 3 is the latest version of Seeing Machines’ driver fatigue and distraction technology solution.

It leverages the company’s automotive-grade technology with early drowsiness and refined microsleep detection alongside eye-tracking to protect drivers from the risks associated with drowsy and distracted driving.

The theme of this year’s awards, "The Design Effect,” underscored the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.

It also highlighted how design not only enhances functionality and aesthetics but can contribute significantly to business success and societal advancement.

This year's entries were rigorously evaluated by a panel of more than 80 distinguished jurors from around the globe, including designers, engineers, architects, and industry leaders. The jury praised Guardian Generation 3 by Seeing Machines commenting:

“Seeing Machines’ Guardian Generation 3 reduces drowsy driving risks by over 94% with advanced drowsiness and distraction detection. It alerts drivers in real-time, enhancing safety in commercial vehicles.”

“The jury praises the Guardian Generation 3 for its groundbreaking technology and meticulous industrial design.”

“Its focus on reducing driving risks and improving safety through advanced detection systems represents a significant advancement in vehicle safety technology. Great to see this leading-edge technology coupled with world-class design. Well done.”

Good Design Australia managing director Rachel Wye remarked, “This year’s awards reflect the profound ripple effects that exceptional design can have on people, place, and planet.

“The projects honoured in these awards exemplify how thoughtful design can drive meaningful change, not only enhancing user experiences and the way people interact with the world, but also contributing to a more sustainable and more prosperous future. The Australian Good Design Awards are proud to recognise the truly inspirational work that is being done across different design disciplines, sectors and industries in Australia and overseas.”

Seeing Machines general manager aftermarket Max Verberne commented: "Being recognised by the 2024 Good Design Awards is testament to the industry-leading, AI-driven technology we have developed over the past 20+ years, used to enhance driver safety in the transport and logistics sector. We are proud to hear the Juror’s comments, which underline our strategic mission to reduce road accidents and get people home safely."

Guardian Generation 3, launched at CES 2024, has been independently tested and confirmed to comply with Europe’s General Safety Regulation (GSR). In 2023, it is estimated that over 330,000 commercial vehicles were manufactured, and every vehicle will need technology that reliably detects and responds to driver drowsiness this year, escalating to distraction from 2026.

Seeing Machines remains at the forefront of driving innovation in driver monitoring technology, enabling OEMs to meet and exceed regulatory requirements while enhancing safety across diverse vehicle applications.

Seeing Machines has started to roll out Guardian Generation 3 in Europe, targeting commercial vehicle OEMs as they meet GSR requirements. The initial focus will be to ensure compliance with Driver Drowsiness and Attention Warning, followed by Advanced Driver Distraction Warning.

About Seeing Machines
Seeing Machines, a global company founded in 2000 and headquartered in Australia, is an industry leader in vision-based monitoring technology that enable machines to see, understand, and assist people. Seeing Machines is revolutionizing global transport safety. Its technology portfolio of AI algorithms, embedded processing and optics, power products that need to deliver reliable real-time understanding of vehicle operators. The technology spans the critical measurement of where a driver is looking, through to classification of their cognitive state as it applies to accident risk. Reliable “driver state” measurement is the end-goal of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology to drive safety for Automotive, Commercial Fleet, Off-road and Aviation. The company has offices in Australia, US, Europe, and Asia, and supplies technology solutions and services to industry leaders in each market vertical. www.seeingmachines.com