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Growth in the region was quite evenly spread, ranging from nearly 18% to 23% in different nations.
The big winner was EMC, which saw its revenue from the region grow from $US533.9 million to $US716.0 million. Most other vendors also saw improved revenues, but the biggest loser was Oracle. In 2009, Sun had $US134.4 million revenue in 2009. Now part of Oracle, it only recorded $US82.1 million revenue in 2010.
Dell performed well in percentage terms, going from $US127.6 million to $US174.2 million.
There were some changes in the technology people bought during 2010. In 2009, the biggest growth was in lower-end devices," explained Jimmie Chang, principal analyst at Gartner.
Please read on to find out what led to the change.
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One curious finding was that sales of content addressed storage declined in all other regions, it grew by 40% in Asia Pacific excluding Japan. Furthermore, most of this growth came from Singapore and Japan. Gartner officials offered no explanation for this quirk, but noted that it represents only 1% of the ECB market.
Gartner has found that data growth is seen as a major challenge by large Australian enterprises, but notes that there are opportunities to control costs in this area.
"By taking advantage of capabilities in the storage technologies you already have, for example compression, you can reduce the amount of storage you need to buy," said Gartner research vice president Phil Sargeant. "We can also reduce data volumes by moving away from a 'keep everything' approach to storing information. While government regulations dictate how long certain information must be kept, there is no need to store all of it on the best, most expensive storage you can buy."
