The latest research on the app market from Juniper shows that annual revenues from apps accessed via mobile handsets and tablets are expected to reach $99 billion by 2019.
According to Juniper, a significant proportion of online dating activity is now migrating to mobile devices, with dating accounting for four of the top 20 grossing UK iOS apps in early-2015 (Match.com, Zoosk, Tinder and Plenty of Fish).
The report argued that with online dating now mainstream, most net growth in the sector is likely to occur via smartphone usage.
Juniper also says that while a few network operators still maintained app storefronts, the research reveals that these now accounted for less than 2% of app downloads worldwide.
According to research author Dr Windsor Holden, "Operators have finally recognised that they cannot compete with Apple and Google from a content distribution basis. If they are to monetise content, that revenue has to come from bundling content into subscriptions or through leveraging the billing relationship."
Other key findings from the report include:
• More than 235 billion apps will be downloaded worldwide this year
• Baidu is now the second-largest storefront behind Google, and
• Barely 1% of applications are now paid for at the point of download
To download the whitepaper – The App Landscape Today – click here.