Wednesday, 01 April 2015 00:09

Strong market growth predicted for Lifestyle, eBooks apps Featured

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Match.com dating app Match.com dating app

Lifestyle applications such as dating and navigation, and eBooks, are slated to become the highest growth area for the global app market over the next five years, but still trailing games which continue to account for the largest share of revenues.

The latest research on the app market from Juniper shows that annual revenues from apps accessed via mobile handsets and tablets are expected to reach $99 billion by 2019.

According to Juniper, a significant proportion of online dating activity is now migrating to mobile devices, with dating accounting for four of the top 20 grossing UK iOS apps in early-2015 (Match.com, Zoosk, Tinder and Plenty of Fish).

The report argued that with online dating now mainstream, most net growth in the sector is likely to occur via smartphone usage.

The research observes that navigation apps continued to “buck the trend” towards freemium and use a PPD (Pay Per Download) model, with many apps charging a high ($50 plus) one-off price. It argues, however, that even here the model was expected to transition to a subscription-based model, with features including live traffic updates allowing for ongoing revenue streams.

Juniper also says that while a few network operators still maintained app storefronts, the research reveals that these now accounted for less than 2% of app downloads worldwide.

According to research author Dr Windsor Holden, "Operators have finally recognised that they cannot compete with Apple and Google from a content distribution basis. If they are to monetise content, that revenue has to come from bundling content into subscriptions or through leveraging the billing relationship."


Other key findings from the report include:

•    More than 235 billion apps will be downloaded worldwide this year

•    Baidu is now the second-largest storefront behind Google, and

•    Barely 1% of applications are now paid for at the point of download

To download the whitepaper – The App Landscape Today – click here.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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