Tuesday, 05 April 2016 21:22

Milo launches new fitness tracker for kids


Iconic drink company, Milo, has launched a tracker designed for kids that helps to monitor their health, fitness and activity. A study commissioned by Milo revealed that 78% of Australian kids are getting less than the recommended daily amount of exercise, with one in four (28%) getting less than half.

The new wristband tracker sincs to an app where parents can check on their child’s activity progress, and in turn help them monitor the balance between energy input and output.

The results of the research prompted Milo to develop the tracker and app to encourage youngsters to get active, after the research found that 61% of parents expressed concern that their children weren’t getting enough activity – and this figure increased dramatically to 93% among parents of children who get less than half the daily-physical activity recommendations.

Milo says its ‘Champions app’ - available to download via the App Store or Google Play- is easy-to use, and fits into a busy parent’s schedule.

According to Milo, Australia’s Physical Activity & Sedentary Behaviour Guidelines for Children, developed by the Department of Health, recommend children between 5 and12 participate in at least 60 minutes of physical activity every day.

Milo says that the survey showed parents fear their children’s lack of activity will result in them becoming unhealthy and lead to health problems later in life (37%). Other worries include their children becoming overweight (14%) and developing low self-esteem (12%).

Cricketing legend Brad Haddin said the Milo Champions Band had been helping his three children to keep active and eat well.

“As a dad, I do what I can to make sure my kids are healthy by staying fit and active. With a busy schedule, the new MILO Champions Band and app makes it so much easier to monitor my kids’ activity levels and nutritional intake.  

“It’s so easy to use, and most importantly the kids love it.”

Milo says children can use the Champions app to create their own interactive avatar, track their activity, learn new skills across a variety of sports, and compete in physical activity challenges with their friends.

Nutritionist Susan Kevork says she believes that encouraging kids to stay healthy is easier when it’s fun.

“It’s not always easy to get kids off the couch and into the yard.

Introducing a fitness tracker is an engaging way parents can encourage their kids to learn more about daily energy and nutritional needs.

“It’s essential that active children be given the energy and nutrients their bodies need to develop. Instilling healthy habits from a young age makes it a lot easier for them to maintain as adults.”

The Milo Champions pack, which includes the Milo Champions Band and a 450g can of Milo, will be available at Woolworths and online at milo.com.au from 6 April for $39.99 RRP for a limited time, only while stocks last.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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