Thursday, 23 November 2017 01:50

Internet dating attracts Aussies but Tinder, Bumble have respectability problem

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Internet dating attracts Aussies but Tinder, Bumble have respectability problem Image courtesy of Stuart Miles at FreeDigitalPhotos.net

A third (35%) of Aussies have used Internet and online dating apps, with the number using the apps rising to half among millennials.

The latest research by data and analytics company YouGov reveals that 53% of Aussies know at least one couple who met online – yet the same proportion (53%) of millennials also say they would be embarrassed to admit that they had met their partner through online dating/apps. And this rises to 62% among millennials, and falls to 43% among baby boomers.

Three-quarters (74%) of Australians say they would not think of a couple that met online any differently, and 53% know at least one couple who have met this way – with the figure rising to 62% among millennials, and falling to 43% among baby boomers.

According to the research, Tinder and Bumble are seen as the least respectable online dating services.

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YouGov says Tinder, a mobile dating app that allows people to connect if they have both swiped right on each others' profile, has become so popular "the Tinder generation" is now a phrase.

But, YouGov says among people who've used Internet dating services and apps, Tinder has got a seedy reputation.

Despite being known to 91% of Aussies, Tinder has a net respectability score of just +6.  

Also low on the respectability rankings, Bumble, a dating app that uses a similar swipe-based interface, scored just +6.

YouGov says both services are the lowest ranked for respectability of all dating services polled.

Internet services eHarmony and RSVP, pitched at long-term relationship seekers rather than hook-ups, have the best reputation for respectability – and they're also among the three most widely-known, the research reveals.

YouGov notes that online dating is worth US$2.2 billion in the US alone, and Tinder boasts 26 million matches a day.

While eHarmony claims to have married a million Americans, its founder, however, is cautious about younger hook-up apps – "if the only thing you’re looking at is whether or not the person’s looks turn you on, I worry about that,”, he said.

The data was collected online for the survey using YouGov’s panel of more than five million people worldwide, with a sample size of 1014.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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