Friday, 11 September 2020 11:34

Emirates airline ties up with Huawei to promote its mobile app

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Emirates airline ties up with Huawei to promote its mobile app Courtesy: Emirates

Dubai's Emirates airline has tied up with Chinese telecommunications equipment vendor Huawei Technologies to promote the airline's mobile on the firm's smartphones.

A statement from Emirates said since the beginning of the year, users had been downloading its Android app from the Huawei AppGallery.

The deal has been expanded to include SmartCard integration and also an option for users of the app in China and the UAE to have a quick booking option and also a means of quickly accessing travel and flight information.

An Emirates spokesperson said: "It's our pleasure to build a collaboration with Huawei in order to provide the best possible customer experience, not only onboard and on the ground, but also online. Considering Huawei's strong market position in the Chinese mainland and the UAE, we are proud to collaborate with them on promoting our app.

"The engaging tools that are available on the Huawei AppGallery can help us create closer bonds and experiences with more customers, especially in China, which is a significant market for us. The next phase of our collaboration will roll out soon and is aimed at benefitting passengers at every step of their journey, from trip planning to arriving at their destination."

Emirates said the collaboration could be extended in future to include payment options and rewarding experiences, allowing easy redemptions of Skywards Miles and the ability to earn Huawei points.

There would also be the chance for users to earn rewards points from designated banks in the UAE, to be used for the purchase of Emirates tickets or Huawei phones and accessories.

The shared platform will also allow redemptions with car rental companies, telecommunication providers as well as airport taxi partners to bring more benefits to Emirates passengers and Huawei users.

Lu Geng, director, Middle East and Africa Partnerships and Eco-Development at Huawei Consumer Business Group, said: "Innovation is part of our DNA and in Emirates we have found a like-minded partner whose desire and ability to continuously be at the forefront is integrated into their culture.

"In this era, where consumer behaviours have changed as we emerge from the pandemic, people rely more than ever on their smartphones to make decisions, including travel-related ones. This encouraging collaboration paves the way for us to explore future solutions and bringing even more inspiration to travellers and making their travel more convenient and rewarding."

The Emirates app has been downloaded more than 500,000 times from AppGallery so far.


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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