Wednesday, 09 December 2015 09:58

AVG’s Q3 app report: Ashley Madison app rebounding to ‘pre-hack highs’

By

AVG’s latest ‘Android App Performance & Trends Report’ has found a surge in dating apps usage and outlines the Top 10 resource-draining apps.

Despite its high-profile data breach and very public fallout this summer, the controversial dating app Ashley Madison is bouncing back to pre-hack user numbers, according to the findings of the latest Android App Performance & Trends Report by AVG Technologies.

Cynics would be rightly pointing out that this would be pre-hack lows for fidelity.

Compiled on a quarterly basis since Q3 2014, AVG’s report ‘aims to highlight app usage trends among consumers, and identify apps having the most effect on Android battery life, storage and mobile data volume.’

AVG ponders that, ‘perhaps in anticipation of a ‘singleton’ Christmas, dating and cheating apps in general saw an uptick in usage over the third quarter, with Ashley Madison competitor platforms MiuMeet and AnastasiaDate both joining the app in seeing a rise in numbers from the previous quarter.’

Also examining the apps most likely to negatively impact device performance, the report saw popular retail apps, Amazon Shopping and Walmart, emerge as two of the top battery-draining apps – suggesting that the holiday season could well be as tough on devices as it is on wallets.

The following 20 apps (aggregated across US, UK and Australia results) – differentiated by those run at start up, or run by the user – consumed the most overall battery drain, storage usage and mobile data combined.

Run at Start Up

  1. Facebook
  2. Google Play Services
  3. BBM
  4. Instagram
  5. Facebook Messenger
  6. ChatON Voice & Video Chat
  7. Facebook Pages Manager
  8. The Weather Channel
  9. KakaoTalk
  10. WhatsApp Messenger

Run by User

  1. Snapchat
  2. Amazon Shopping UK
  3. Spotify Music
  4. LINE: Free Calls & Messagse
  5. Clean Master (Booster & AppLock
  6. Samsung WatchON (Video)
  7. Netflix
  8. BBC News
  9. Amazon Shopping (Global)
  10. Microsoft Outlook

In Australia, the apps are different:

Australia Run at Start Up

  1. Android Firmware Updater
  2. Security Policy Update
  3. Google Play Services
  4. Facebook
  5. Messenger
  6. WhatsApp Messenger
  7. Instagram
  8. AntiVirus FREE
  9. Skype
  10. CommBank

Australia Run by User

  1. Google Text-to-Speech
  2. Google+
  3. Google Play Music
  4. Flipboard
  5. TripAdvisor
  6. Google Play Newsstand
  7. Chrome
  8. Google Docs
  9. Google Play Books
  10. AntiVirus Free

More details below, please read on!

Tony Anscombe, Senior Security Evangelist at AVG Technologies said: “Over the last year, we have been focused on helping our users understand which apps have the biggest impact on their smartphone performance. Based on the findings from all four quarterly App Reports to date and the engagement they have driven with consumers, we have developed a tool called AVG App Manager.

“With AVG App Manager, Android users are able to see which apps are affecting their individual smartphone’s performance and then use this information to make better-informed choices about how to best manage their smartphone resources,” Anscombe concluded.

Available through AVG Cleaner for Android, the AVG App Manager observes the phone’s performance and gives an overview of app usage, including how each app is affecting storage, battery and mobile traffic.

The full report can be downloaded here


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments