Wednesday, 09 December 2015 09:58

AVG’s Q3 app report: Ashley Madison app rebounding to ‘pre-hack highs’


AVG’s latest ‘Android App Performance & Trends Report’ has found a surge in dating apps usage and outlines the Top 10 resource-draining apps.

Despite its high-profile data breach and very public fallout this summer, the controversial dating app Ashley Madison is bouncing back to pre-hack user numbers, according to the findings of the latest Android App Performance & Trends Report by AVG Technologies.

Cynics would be rightly pointing out that this would be pre-hack lows for fidelity.

Compiled on a quarterly basis since Q3 2014, AVG’s report ‘aims to highlight app usage trends among consumers, and identify apps having the most effect on Android battery life, storage and mobile data volume.’

AVG ponders that, ‘perhaps in anticipation of a ‘singleton’ Christmas, dating and cheating apps in general saw an uptick in usage over the third quarter, with Ashley Madison competitor platforms MiuMeet and AnastasiaDate both joining the app in seeing a rise in numbers from the previous quarter.’

Also examining the apps most likely to negatively impact device performance, the report saw popular retail apps, Amazon Shopping and Walmart, emerge as two of the top battery-draining apps – suggesting that the holiday season could well be as tough on devices as it is on wallets.

The following 20 apps (aggregated across US, UK and Australia results) – differentiated by those run at start up, or run by the user – consumed the most overall battery drain, storage usage and mobile data combined.

Run at Start Up

  1. Facebook
  2. Google Play Services
  3. BBM
  4. Instagram
  5. Facebook Messenger
  6. ChatON Voice & Video Chat
  7. Facebook Pages Manager
  8. The Weather Channel
  9. KakaoTalk
  10. WhatsApp Messenger

Run by User

  1. Snapchat
  2. Amazon Shopping UK
  3. Spotify Music
  4. LINE: Free Calls & Messagse
  5. Clean Master (Booster & AppLock
  6. Samsung WatchON (Video)
  7. Netflix
  8. BBC News
  9. Amazon Shopping (Global)
  10. Microsoft Outlook

In Australia, the apps are different:

Australia Run at Start Up

  1. Android Firmware Updater
  2. Security Policy Update
  3. Google Play Services
  4. Facebook
  5. Messenger
  6. WhatsApp Messenger
  7. Instagram
  8. AntiVirus FREE
  9. Skype
  10. CommBank

Australia Run by User

  1. Google Text-to-Speech
  2. Google+
  3. Google Play Music
  4. Flipboard
  5. TripAdvisor
  6. Google Play Newsstand
  7. Chrome
  8. Google Docs
  9. Google Play Books
  10. AntiVirus Free

More details below, please read on!

Tony Anscombe, Senior Security Evangelist at AVG Technologies said: “Over the last year, we have been focused on helping our users understand which apps have the biggest impact on their smartphone performance. Based on the findings from all four quarterly App Reports to date and the engagement they have driven with consumers, we have developed a tool called AVG App Manager.

“With AVG App Manager, Android users are able to see which apps are affecting their individual smartphone’s performance and then use this information to make better-informed choices about how to best manage their smartphone resources,” Anscombe concluded.

Available through AVG Cleaner for Android, the AVG App Manager observes the phone’s performance and gives an overview of app usage, including how each app is affecting storage, battery and mobile traffic.

The full report can be downloaded here

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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