Tuesday, 26 October 2021 10:34

vivo uses blurry pictures to push virtues of X60 Pro 5G

vivo uses blurry pictures to push virtues of X60 Pro 5G Supplied

Smartphone company vivo is pushing its vivo X60 Pro 5G, launched in May, as a good way to avoid returning from a big night out with a mass of blurry pictures on one's smartphone.

The company said in a statement that it had polled 1000 Australians and found that 81% had their own version of what vivo called a "visual hangover".

This was defined as "waking up after a night out disappointed by their phone footage (43%), or deleting it from social media (38%)".

The study also found nearly half (45%) struggled to take high-quality photos and videos on their phones; blurry shots (77%) and shakiness (47%) were the biggest pain points when watching footage taken on a smartphone.

The company recruited director and social content pioneer Hannah Lehmann to transform the worst footage from her camera into a short film using the X60 Pro.

Lehman also produced a second video, showing how blurry images could be transformed using the tools on the X60 Pro. The device marks the beginning of the company's collaboration with global imaging leader ZEISS.

Said Lehmann: "I've created series for Snapchat, Instagram and TV using industry-leading camera equipment. What's really exciting is we're now seeing this technology filter through to phones – allowing us to capture and remember everyday moments in crystal-clear quality.

"My biggest tip for content creators is to embrace not only the creative, but the technical side of filming. There is so much technology available right in the palm of your hand, you just need to find the right device and start experimenting. For my last shoot there was no professional camera equipment, just the vivo X60 Pro smartphone, and the results were cinema-worthy!"

vivo Australia communications manager Laura Hayward said: "Australians are demanding more from smartphones to elevate their everyday content game. It's not as simple as upgrading your camera specs, as this doesn't solve the issue of shaky hands and it certainly does not help with your visual hangover."

"To address these issues, vivo launched the world's first smartphone equipped with a built-in gimbal stabiliser. For many photographers and videographers, it offers a unique feature never before seen in the market, while seeking to rid Australian camera rolls of blurry, shaky footage.

"We're thrilled to team up with Hannah to show how the X60 Pro is a game-changer. Built with photographers and film creators in mind. It's designed for camera enthusiasts who capture content a little differently."

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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