Monday, 27 June 2022 10:30

Apple dominates 1Q22 premium smartphone sales with 62% due to iPhone 13 Featured

By
Apple dominates 1Q22 premium smartphone sales with 62% due to iPhone 13 Image by Lukas Gehrer from Pixabay

Apple accounted for nearly two-thirds of first-quarter smartphone sales in the so-called premium segment, the technology analyst firm Counterpoint Research says, but providing no figures to back up its claim.

Globally, total smartphone shipments for the quarter fell by 11% year-on-year for the quarter, according to figures earlier in the year from Canalys, another analyst firm, with about 309 million units being shipped.

Apple's 62% share was its highest in the first quarter since 2017, Counterpoint said. Smartphones that have a wholesale average selling price of US$400 (A$575) and over fall into its premium segment.

Apple's iPhone 13 was its best-selling model in the first quarter of 2022, a feat it has achieved since October 2021. The best-selling Android model for the first three months of 2022 was the Samsung Galaxy S22 Ultra.

Counterpoint said Samsung's share of the premium market had fallen in the first quarter, and attributed this to the delayed launch of the Galaxy S22 series.

premium segment 1q 2022

Chinese brands took up the remaining spots in the top five, with Oppo (including OnePlus), Xiaomi and vivo taking positions three to five. However the share of the premium market commanded by Chinese brands had fallen, Counterpoint said, though, again, it did not provide any numbers.

The analyst firm said foldable phones appeared to be gaining some traction, led by Samsung, capturing 3% of the premium segment.

Higher selling prices meant that despite a drop in the sales numbers, the revenue earned went up.

volume value

Read 2434 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

GET READY FOR XCONF AUSTRALIA 2022

Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.


Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event

GET YOUR TICKET!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments