Monday, 27 June 2022 10:30

Apple dominates 1Q22 premium smartphone sales with 62% due to iPhone 13 Featured

Apple dominates 1Q22 premium smartphone sales with 62% due to iPhone 13 Image by Lukas Gehrer from Pixabay

Apple accounted for nearly two-thirds of first-quarter smartphone sales in the so-called premium segment, the technology analyst firm Counterpoint Research says, but providing no figures to back up its claim.

Globally, total smartphone shipments for the quarter fell by 11% year-on-year for the quarter, according to figures earlier in the year from Canalys, another analyst firm, with about 309 million units being shipped.

Apple's 62% share was its highest in the first quarter since 2017, Counterpoint said. Smartphones that have a wholesale average selling price of US$400 (A$575) and over fall into its premium segment.

Apple's iPhone 13 was its best-selling model in the first quarter of 2022, a feat it has achieved since October 2021. The best-selling Android model for the first three months of 2022 was the Samsung Galaxy S22 Ultra.

Counterpoint said Samsung's share of the premium market had fallen in the first quarter, and attributed this to the delayed launch of the Galaxy S22 series.

premium segment 1q 2022

Chinese brands took up the remaining spots in the top five, with Oppo (including OnePlus), Xiaomi and vivo taking positions three to five. However the share of the premium market commanded by Chinese brands had fallen, Counterpoint said, though, again, it did not provide any numbers.

The analyst firm said foldable phones appeared to be gaining some traction, led by Samsung, capturing 3% of the premium segment.

Higher selling prices meant that despite a drop in the sales numbers, the revenue earned went up.

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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