Friday, 15 November 2013 11:19

Virgin enters a Game of Phones

By Mark Reinehr

Virgin Mobile Australia today announced the launch of ‘Game of Phones’, a location-based mobile game in which players will hit the streets of Australia to try and claim up $200,000 worth of prizes.

The ultimate winner will be rewarded with a holiday of their choice valued at $50,000, and the grand title of ‘The King’ of ‘Game of Phones’. The winner will have the entire Virgin Family at their disposal to help create their dream escape.

Based on the player’s location in the real world, players that come within 50 metres of a prize icon can tap to claim it, but it can then be stolen by other players located within 100 metres.

Throughout the game, Virgin Mobile stores will act as ‘safe houses’ and gameplay is live between 7am and 7pm AEDT Monday to Friday and 9am to 6pm AEDT on the weekend from Monday 18 November through to Sunday 8 December.

Director of Virgin Mobile Brand & Communications, Nicole Bardsley, said: “Games are now the second most-used application on smartphones, just after Facebook and we are genuinely excited to be able to engage the public in our brand in a truly innovative, unique, fun and inherently ‘Virgin’ initiative that is ‘mobile first’.”

“Game of Phones provides a great opportunity for us to do just this, continuing to highlight all the perks on offer that show how we look after our own, while offering Virgin Mobile customers so much more with an incredible prize pool,” Bardsley said.

The ‘Game of Phones’ app is available to download from today, with game play commencing on 18th November.

Check out the official website here.


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