Samsung Electronics Australia has announced the launch of Solve for Tomorrow, which is "a nationwide competition challenging Australia’s next generation of innovators to unleash their creativity by using STEM (science, technology, engineering, maths) are passionate about."
Young Australians aged 18-24 are invited to upload a video to TikTok "explaining the social issue that matters most to them and how they would solve it using STEM skills."
Smaug explains its Solve for Tomorrow initiative is designed to "challenge young Australians to demonstrate their proficiency in STEM and to consider how they can be applied to solve real world issues such as climate change, sustainability or inclusivity. The program is also aimed at encouraging young people’s interest in these subjects to help them consider future career pathways."
STEM and problem-solving skills are predicted to be some of the most important in our future. According to The World Economic Forum, 50% of all employees will need reskilling by 2025, as adoption of technology increases. Moreover, critical thinking and problem-solving top the list of skills employers believe will grow in prominence in the next five years. It’s also predicted that 75% of the fastest growing occupations will require STEM skills and knowledge.
Shaneez Johnston, Head of Corporate Affairs, at Samsung Electronics Australia said: “Young Australians are incredibly purpose led and can apply their creativity to challenging the status quo and delivering meaningful change in their communities. We want to harness this creativity with Solve for Tomorrow and encourage the next generation to change the world through STEM.
“Problem solving and STEM skills are critically important for young people, both with regards to the future workforce and what jobs of the future will require, but also in our ability to overcome significant challenges through critical thinking.”
The competition started on Monday, November 22, and closes on December 20, 2022 with winners to be selected based on a judging criteria that looks at relevance, creativity, feasibility, application of STEM and overall presentation.
Samsung notes "there are five chances to win with one entrant receiving $10,000 in cash to put towards making their Solve For Tomorrow idea a reality. There are also two runners-up prizes of $5,000 and two people’s choice awards. Each winner will also receive a Samsung Tech Pack valued at $4,705, which includes a Smart Monitor M7, Galaxy Z Fold3 smartphone and Galaxy Tab S7 FE tablet."
To accompany the launch, Samsung has launched its Australian TikTok channel @samsungAU.
Johnston added: “Young people have grown up with social media and sharing video content so we wanted the competition mechanic to feel native to this audience. We are asking entrants to submit their ideas via video on either TikTok or our website, which also allows them to showcase their creativity on the platforms and mediums they love most."
Launched in the U.S. in 2010, Samsung reminds us "Solve for Tomorrow is a global initiative that asks participants to use their knowledge in STEM to unleash their imaginations into tangible solutions that can solve societal problems. The core objective of Solve for Tomorrow is to drive awareness of STEM learning to encourage more young people to consider the subjects that will impact on their future careers."
More information on Solve for Tomorrow and info on how to enter is available here.