Releasing its results for the 2015 financial year today, Dick Smith reports that online sales increased from just 4% of all sales (in store and online) in 2014 to 8% now.
The company partly attributes the online sales growth to the adoption of Pay and Collect facilities for online customers from all stores and over 210 stores shipping directly to online customers.
A partnership with eBay also contributed to the steady growth in online sales, as well as promotional activities across the group also driving online sales.
Reporting the FY 2015 results today, Dick Smith recorded total sales – in store and online – for the year were up 7.5% to $1.3 billion.
Dick Smith chief executive Nick Abboud said the company was now “well advanced” in the online space with onlne sales now sitting at around 8% of all sales compared to around 2% for the industry in previous years.
Abboud said the company now has 200 stores shipping purchases to customers and is working quickly to increase that to around 300 stores.
In the results posted today, the company reported a full-year net profit of $37.9 million, a 91.2% increase on the previous year, while revenue over the period rose 7.5% to $1.32 billion.