Tuesday, 04 January 2022 07:45

LG promises 'The Better Life You Deserve' a CES 2022 world premiere


Presenting solutions for "an inclusive, sustainable, connected future," LG says its innovations will deliver "a better tomorrow."

LG Electronics will present its vision for "an enhanced lifestyle and a better future for all" in a presented hosted by LG CEO William Cho, in a YouTube stream you can watch here after Jan 5, Australian time.

The "LG World Premiere" event introduced what the company says is its diverse innovations for the new year and detailed its continuing efforts to create a more inclusive user experience and sustainable tomorrow.

LG's theme for CES 2022 is "The Better Life You Deserve," and said it emphasises its "ultimate goal to elevate all aspects of daily life though technological and design innovation."

This vision is brought to life through three short films: A Better Life for You, A Better Life for All and A Better Life Tomorrow - so, what does it all really mean?

A Better Life for You: Creating Value for Every Lifestyles

The company’s concept of the upgradable LG appliance is the focus of the first short film, A Better Life for You, although as of now, the actual LG CES launch event is yet to take place, so the video is not available - but it will be!

LG says with abilities to learn and evolve to meet the needs of users’ individual lifestyles, the upgraded LG ThinQ platform "enables compatible products to deliver added conveniences in 2022, through additional features."

The "A Better Life for You" video will show how advancements in LG entertainment solutions are delivering a personalised, interactive experience to viewers enjoying content on larger screens at home.

An example regards LG's OLED evo Gallery Edition TV, which we're told "combines premium picture quality and screen brightness with a sleek form factor, while LG StanbyME, a wireless private mobile display, goes anywhere in the home to deliver a new viewing experience of a traditional TV from LG."

In addition, making their worldwide debuts are LG AeroTower, an all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater, and LG tiiun, an indoor gardening appliance that offers a simple, clean and reliable way to grow healthy greens all year around.

A Better Life for All: More Sustainable, More Inclusive

The focus of A Better Life for All is the company’s commitment to reducing its environmental impact and moving toward sustainable business practices.

Examples include innovations built into InstaView refrigerator and the “knock twice to see inside” transparent door, use of recycled materials in packaging of LG Soundbar and the move toward the reduction of plastic components in LG OLED TVs all point to the company’s commitment to finding solutions that are better for people and the planet. Beyond 2022, LG expects to introduce more than 600,000 tons of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tons by 2030.

Inclusiveness is also key to the growth of LG as a brand and toward this goal, the company is committed to investing in Accessibility Advisory Councils across different markets. Councils are comprised of accessibility experts and those living with disabilities and play a critical role in advising LG as it develops products with more inclusive user experience in mind, such as voice commands and Braille labelling.

To encourage innovation in the areas of sustainability and inclusivity in 2022, LG is establishing the LIFE’S GOOD AWARD focusing on Innovation for Earth and Innovation for All to solicit ideas to minimise the impact of human activities on the environment and position LG products as more accessible and user-friendly. Up to USD $1 million will be awarded to winning participants, more details to be announced in the year ahead.

A Better Life Tomorrow: Blueprint for the Future

The third and final short feature (which, again, is yet to air), focuses on the future and the role LG will play in turning the stuff of science fiction into reality, with the company’s AI-powered CLOi door-to-door delivery robot being readied to roll into service. Audiences are also treated to a behind the scenes look, as the LG virtual artist Reah rehearses for her upcoming music video.

Also getting the spotlight is LG OMNIPOD, a mobility concept solution that blurs the lines between home and car. Expanding upon the automotive solutions presented in the company’s previous Connected Car at CES 2020, (see the 2020 video below) LG OMNIPOD is an on-the-road extension of one’s personal living space. Designed to function as a home office, an entertainment center or even a lounge, LG OMNIPOD offers a look at how a busy individual might be able to get more done in a future, where working remotely doesn’t mean having to work from home.

LG's stand will be located inside the main entrance of Central Hall at the Las Vegas Convention Center, and this on-site exhibit promises to offer both physical and online visitors an engaging and interactive experience through AR and VR technologies.

The LG Home Entertainment showcase will be featured in LG Virtual Studio in three individual zones: LG OLED on Metaverse, Virtual Showroom, and LG OLED Art. All three zones allow visitors to discover and experience the company’s latest products in compelling, interactive ways.

New LG home appliances will be featured in the virtual exhibition halls aptly named LG Home, LG Home by Objet Collection and LG ThinQ. LG Home is a virtual living space where visitors can explore the company’s latest appliances including a new washer-dryer set, AeroTower and LG tiiun.

In LG Home by Objet Collection, visitors can curate their own space by choosing the wallpaper, flooring and other interior design elements to harmonise with the customisable appliances in the premium LG lifestyle collection. LG ThinQ gives visitors a “tour” of all the features and functions of the LG smart ecosystem, accessible through the upgraded LG ThinQ app. 

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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