Thursday, 13 October 2011 17:46

HP pilots home delivery of magazine content and ink cartridges

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HP has been pushing its ePrint vision of connected printers for a year or so, and that includes content delivery. So far, that's mainly involved online publishers, but now leading US magazine publisher Condé Nast is joining the party.

HP's on-demand print services in its connected printers for homes and offices delivers a variety of content from children's colouring pages to daily news summaries from respected news outlets such as Australia's ABC. The recent introduction of scheduled delivery adds to the attraction for those who would prefer to read from paper than a tablet when on the train or bus (or in the smallest room).

HP and Condé Nast have announced a pilot program for the scheduled printing of content from magazines such as Allure, Details, Epicurious, Glamour, Golf Digest, Self, and Wired.

As with other content providers, it appears the Condé Nast content will only be available within a limited geography.

"Our work with Condé Nast creates a new channel for customers to access the content they want from some of their favorite publications," said Stephen Nigro, senior vice president, Inkjet and Web Solutions, Imaging and Printing Group, HP. "And, when coupled with our scheduled delivery service, allows customers to get the content they want, whenever they want it."

Julie Michalowski, senior vice president, consumer business development at Condé Nast, said "This project is one of the many ways Condé Nast is using emerging technology to engage consumers."

If you're having content printed on a schedule, you don't want to run out of ink. HP's got that covered - see page 2.

 

 


What's in it for HP? Extra printing means extra ink sales. And to make it even easier for customers, the company is piloting its 'Instant Ink' program in the northeastern US.

The idea is that a local retailer will deliver HP ink cartridges to the customer's home or office as they are needed. There will be a monthly subscription fee ranging from $US5.99 to $US10.99, depending on the printer model. That covers delivery, and HP officials claimed that the program can yield up to 50% savings on annual ink costs.

Both pilots are expected to start in the next month or two. There's no indication of when they will spread further afield if they prove successful.

 

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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